FOR RELEASE: 4/9/2013Contact: Jackie Keren, (203) 255-5300

Norma F. Pfriem Breast Care Center receives over $40,000 from Pink Aid

Fairfield, CT — Women with breast cancer will have increased access to support services from the Norma F. Pfriem Breast Care Center, thanks to a grant from Pink Aid, a new grant-based organization founded by Andrew Mitchell-Namdar of Mitchell’s stores.
Pink Aid DonationSeated: Dr. Donna Twist, Executive Director, Norma F. Pfriem Breast Care Center, and Deb Placey of the Pink Aid Grants Committee.
Standing: Amy Gross, Pink Aid Grants Committee; Pat Poniros, RN, Norma F. Pfriem Breast Care Center; Renée Mandis and Amy Katz, Pink Aid Grants Committee.

In addition to providing financial assistance for screening and diagnostic services, the grant for over $40,000 will help medically underserved women gain access to complementary therapies, wigs and post-surgical garments, talk therapy and nutrition counseling.

Support services help relieve the stress and side effects—physical, financial and emotional—that make cancer treatment more difficult and slow recovery. The recent expansion of the Norma F. Pfriem Breast Care Center grew out of this part of their mission, to provide women with the tools they need to make treatment less onerous and enhance recovery.

“This gift means underserved women will have the same access to services as women with insurance or other means of support. This is so important to the community we serve. So many of our clients are single mothers or otherwise on their own with no one to turn to when they are faced with a serious illness,” says Dr. Donna Twist, Executive Director of the NPBCC. “This gift means they will be able to take advantage of therapies and services that make it easier to take part in daily life while undergoing treatment and help speed their recovery.”

Pink Aid was formed specifically to “fund the efforts of organizations that provide compassionate care so women can go through treatment with the proper care and dignity.”

Part of Bridgeport Hospital and Yale New Haven Health System, the Norma F. Pfriem Breast Care Center has served more than 20,000 women and their families since it was established in 1999. One of only 200 sites accredited by the National Accreditation Program for Breast Centers (NAPBC), the Center provides a wide range of diagnostic care and treatment at its Bridgeport Hospital and Fairfield locations, including medical oncology, surgical and chemotherapy services, plastic surgery, mammography and radiation therapy, and genetic risk assessment as well as opportunities to participate in clinical trials.

The Breast Care Center office at 111 Beach Road in Fairfield also provides comprehensive women’s wellness services, including nutrition counseling, massage and Reiki therapy, wig and prosthesis fitting, counseling, yoga, Pilates, naturopathic medicine, and other patient support activities. The Center has a satellite office on Park Avenue in Trumbull.

The Center is a member of the prestigious National Consortium of Breast Care Centers. For more information call 203-255-5300 or visit the Center on the web at

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Part of Yale New Haven Health System, Bridgeport Hospital is a 383-bed acute care hospital (plus 42 beds licensed to Yale-New Haven Children’s Hospital) serving parts of Fairfield and New Haven counties. The hospital admits more than 18,000 patients and receives more than 240,000 outpatient visits annually.